
Strong sales don't always mean profit. DineHQ counts the food cost behind every dish, plus your labour and overheads — so you can see your true margin per item, per day and per shift. Spot the dishes losing you money and the ones worth pushing. Built for Kenya.
Start in your browser, on the device you already have
Why DineHQ
Margin on every item
See each dish's profit against your target cost — so you know what's actually making money, not just selling.
Food cost from recipes
Costs are built from your ingredient recipes and update when supplier prices change, keeping margins honest.
Labour & overheads counted
Factor staff cost and running costs into the picture, so your profit number reflects the whole operation.
Best & worst sellers by profit
Rank dishes by real profit, not just popularity — see what to promote and what to fix or drop.
From order to profit
Run the whole food business, not just the till. Every step stays close enough to explain what you made and what it cost.
Owner control
Sales, stock, payments and profit — live on your phone. See the current day, exceptions and branch reports without waiting for a manual update.
See today's sales from your phone
Current sales and payment mix
Know what should be in stock
Recipe usage and stock movement
See where the money went
Buying, expenses and staff pay
Compare every branch from your phone
Branch reports and exceptions
The DineHQ difference
DineHQ connects recipe-based stock tracking, purchases, expenses and intuitive reports in one operating record. The result is a more useful answer to the owner's question: what did we keep, and what changed it?
Link a menu item to its ingredients so each sale gives the owner a clearer expected stock and food-cost trail.
Keep supplier purchases and operating expenses close to sales, stock and staff costs instead of rebuilding the margin later.
Open sales, stock, payment, expense and profit context from a phone, tablet or laptop while away from the venue.
Move beyond revenue: inspect item, shift, day and branch context before deciding what to price, buy or promote.
Pricing
You get the full DineHQ platform from day one. Pricing scales with the size of your team.
Included in every plan
Starter
Solo operators & small kitchens getting set up
≈ KES 1,499/mo · 1–5 staff · KES 49/day
Small Team
Small teams running one location
≈ KES 3,499/mo · 6–12 staff · KES 115/day
Growing
Established restaurants ready to grow
≈ KES 6,499/mo · 13–25 staff · KES 214/day
Plan is confirmed at the end of your. Change your plan anytime.
FAQ
Start in your browser, or chat with us on WhatsApp first — no pressure.